The first steps on Estonian soil – that is, at the airport – make it quite obvious that Estonia is a digital nation. You see walls set up by Cybernetica, who proudly claim to be the architects of e-Estonia. You walk on and the next thing you see is a marketing booth advertising working and researching in Estonia. The tourism office uses, of course, a “digital” font. Admittedly, I did not expect that I would be able to tell, in my very first hours here, that Estonia is a digital pioneer – even the clocks are digital. What struck me most, though, was that my first encounter with Estonian public services was an online experience. While I was waiting at the bus station, I purchased tickets online. All you need is a credit card and you're good to go. After submitting your information, you get a QR code that is simply scanned when entering the bus. This is not a world-shaking concept; but it grants a meaningful glimpse into the digital self-image of the Baltic nation.